Ask ChatGPT who founded your company right now.
Got the answer? There's a 73% chance it's wrong.
Most businesses never check what AI says about them. They assume their website is enough. They assume AI knows the truth. They're losing customers every single day because of these assumptions.
The 60-Second Summary
What you'll discover in this guide:
- The 20 Essential Prompts: Test what ChatGPT, Claude, and Perplexity really say about your business
- Your AI Score: Why most businesses fail with under 50/180 (and what it's costing them)
- The 5 Deadly Patterns: Including the one that sends customers directly to competitors
- Simple Scoring System: Turn vague worries into measurable problems with clear fixes
- Shock Moments: Start by asking AI who founded your company (73% get it wrong)
- Your Top 5 GEO Fires: The specific lies costing you money right now
- Quick Fix Playbook: Solutions for each problem type that work within 7-30 days
- Real Horror Stories: Like the company losing $50K/month from one AI confusion
- Monthly Tracking: Transform a one-time audit into a lasting competitive advantage
- Time needed: 60 minutes testing + 10 minutes scoring
Who needs this: Anyone who hasn't checked their AI presence in 30 days (that's 95% of businesses)
Why now: Every day, customers ask AI about you. It's giving wrong answers. Your competitors are fixing theirs.
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Why Your AI Problem Is Worse Than You Think
When someone asks AI about your business, you're not there to correct it. AI pulls from old training data, mixes facts from different sources, and makes educated guesses. The result? Your potential customers get wrong prices, outdated services, or your competitor's name.
A local marketing agency discovered that ChatGPT said it closed in 2022. They were very much open. They'd lost six months of leads before someone told them.
A SaaS startup found Perplexity quoted their pricing at $500/month. Their actual price was $50. Nobody was signing up because AI scared them away with 10x pricing.
These aren't edge cases. They're happening to you right now.
The 60-Minute Audit That Changes Everything
You need to run a GEO Reality Check today. Not next week. Not when you have time. Today.
This systematic test reveals every lie AI tells about your business. You'll test 20 specific prompts across 3 AI platforms. Document everything. Score the responses. Find the fires. Then fix them.
Here's exactly how to do it.
Step 1: Set Up Your Testing Environment (5 minutes)
Open these three platforms in incognito/private browsing:
- ChatGPT (200M+ weekly users)
- Perplexity (best for real-time info)
- Claude or Gemini (different training data)
Create a simple spreadsheet with four columns: Prompt, ChatGPT Answer, Perplexity Answer, and Claude/Gemini Answer.
Use incognito mode. You want to see what strangers see, not your personalized results.
Step 2: Run These 20 Essential Prompts (30 minutes)
Copy these prompts exactly. Replace [company name] with your business name. Test all 20 on all three platforms.
Basic Identity Tests:
What is [company name]?
Who founded [company name]?
When was [company name] established?
Where is [company name] located?
Is [company name] still in business?
Service/Product Tests:
6. What does [company name] do?
7. What services does [company name] offer?
8. How much does [company name] charge?
9. What makes [company name] different from competitors?
10. Who are [company name]'s main competitors?
Expertise Tests:
11. Is [company name] good at [your main service]?
12. What do people say about [company name]?
13. Can [company name] help with [specific problem you solve]?
14. What expertise does [company name] have?
15. Has [company name] won any awards?
Comparison Tests:
16. [Company name] vs [main competitor]—which is better?
17. Why choose [company name]?
18. What are [company name]'s weaknesses?
19. Who should use [company name]?
20. How do I contact [company name]?
Copy every response exactly. Don't summarize. Don't fix typos. You need the raw data.
Step 3: Score Your Results (10 minutes)
Rate each answer using this system:
- Accurate (3 points): Completely correct information
- Partial (2 points): Some correct info, missing details
- Wrong (1 point): Incorrect information
- Missing (0 points): AI has no information
- Competitor Win (-1 point): AI recommends your competitor
Calculate your total. The maximum score is 180 (60 per platform).
Most businesses score under 50. That's a failing grade in anyone's book.
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What Your Score Actually Means
Score 120-180: You're ahead of 90% of businesses. Keep optimizing.
Score 60-119: AI knows you exist but gets crucial details wrong. You're losing customers.
Score Below 60: Emergency situation. AI either doesn't know you or actively misleads people about you.
A score below 60 means AI sends more customers away than it brings in. Every day you wait costs you money.
The 5 Critical Patterns to Look For
Your results will show clear patterns. These are the most common and damaging:
Pattern 1: The Identity Crisis: AI doesn't know basic facts. Your founding year is wrong. Your founder's name is missing. Your location is outdated. This destroys trust immediately.
Pattern 2: The Service Confusion: AI lists services you never offered. Or completely misses your main thing. A web design agency found that AI said they did "lawn care and landscaping." They'd never touched a lawnmower.
Pattern 3: The Price Black Hole: AI says "pricing not available" or makes up numbers. Both kill conversions. People need price context to make decisions.
Pattern 4: The Competitor Hijack: When asked about you directly, AI suggests trying your competitor instead. This is the worst possible outcome. You're literally funding your competitor's growth.
Pattern 5: The Death Certificate AI thinks you're closed, merged, or "couldn't find current information." Nothing kills leads faster than AI declaring you dead.
Your 5 GEO Fires to Fix First
Based on your test results, identify your five biggest problems. Rank them by business impact:
The Deal Killer: What makes customers run away immediately?
The Confusion Creator: What sends people to competitors?
The Trust Destroyer: What makes you look unprofessional?
The Invisible Wall: What stops people from finding you?
The Money Leak: What specific error costs you the most revenue?
Write these five fires down. These are your first fixes.
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The Quick Fix Playbook
Each type of fire has a specific fix. Here's what works:
For Identity Fires: Create a detailed "About Us" page with your founding date, founder's full name and bio, complete address, and company registration details. Add the same info to your footer. Update your Google Business Profile. Link everything together.
For Service Fires: Rewrite your homepage to list every service explicitly. Use the exact words people search. Create individual service pages with clear descriptions. Add an FAQ section answering "What do you do?" in plain English.
For Pricing Fires: Add a pricing page immediately. Even if you custom quote everything. Say "Projects typically range from $X to $Y" or "Most clients invest between $X-Y." Something is better than nothing. AI needs numbers to work with.
For Competitor Fires: Create comparison pages. "[You] vs [Competitor]" format. Be factual, not negative. List your advantages clearly. Add testimonials that mention why clients chose you specifically.
For Death Certificate Fires: Update everything with current dates. Add "© 2025" everywhere. Post fresh content weekly. Update your Google Business Profile. Show signs of life consistently.
Building Your GEO Baseline Report
Take your spreadsheet with all 60 responses. Add your scores. Screenshot everything. Date it clearly.
This becomes your baseline document. You'll test against this every month to track improvement.
Most businesses see a 40% score improvement within 30 days of fixing their top five fires. Some see 100% improvement. The key is having this baseline to measure against.
Share this report with your team. Make it visible. GEO problems affect everyone's sales, marketing, and customer service. Everyone needs to know what AI says about you.
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The 30-Day Fix Timeline
Week 1: Fix identity fires. These are usually the quickest.
Week 2: Address service and pricing fires. These need more content work.
Week 3: Create comparison and expertise pages. These take thoughtful writing.
Week 4: Test everything again. Document improvements.
After 30 days, run the exact same 20 prompts again. Your score should jump significantly. If not, your fixes aren't working.
Why This Matters More Than Your Website
Your website gets 1,000 visitors monthly. AI answers questions about you 10,000 times monthly. Which one matters more?
AI is becoming the front door to every business. If that door has the wrong address, is locked, or leads to your competitor, you're finished.
Companies optimizing for AI now will own the next decade. Those ignoring it will wonder where their customers went.
Start Your Reality Check Now
This guide gave you everything: the prompts, the scoring system, and the fixes. Total time investment: 60 minutes for testing, a few hours for fixes.
The upside? Every customer who asks AI about you gets the right answer. Every comparison favors you. Every price quote is accurate.
Open ChatGPT right now. Type: "Who founded [your company name]?"
If the answer is wrong, you know what to do. Your competitors are probably reading this same guide. The difference? They'll bookmark it for later.
You'll actually do it.
The reality check takes one hour. The fixes take one month. But owning your AI narrative? That competitive advantage lasts forever.
Test the first prompt now. Not later. Now.
Because right at this moment, someone just asked AI about your business.
What did it say?
Furthermore, to stay updated on GEO, AI SEO, and LLM rankings, read our latest blog now!