Privacy Policy

1. Purpose and Scope

1. GEO (“we,” “us,” “our”) publishes and operates websites, SaaS dashboards, APIs, newsletters, emails, surveys, events, and social-media pages (collectively, the “Services”).
2. This Privacy Policy (“Policy”) describes how we collect, use, disclose, and safeguard personal information obtained through the Services.
3. This Policy does not apply to third-party websites or services that link to or from our properties.

2. Information We Collect

2.1 Information you provide directly

1. Contact details such as name, email address, company, job title, phone number
2. Content of messages, comments, survey responses, or other material you submit

2.2 Payment and billing data

1. Billing address, tax ID, and the last four digits of your payment card (full card data is handled only by our PCI-compliant payment processor)

2.3 Information collected automatically

1. IP address, device type, browser, operating system, referring URL
2. Pages viewed, clicks, time on site, and other usage statistics captured via log files and analytics scripts

2.4 Cookies and similar technologies

1. Session cookies for core functionality
2. Preference cookies to remember settings (e.g., language)
3. Analytics cookies for performance measurement
4. Advertising pixels for targeted marketing and ad-effectiveness tracking

2.5 Information from third-party sources

1. Business-profile data, social-media information, or publicly available records used to enrich our B2B marketing database

3. How We Use Information

We process personal information to:

1. Provide, operate, and maintain the Services
2. Improve, personalise, and expand features and user experience
3. Measure performance through analytics, A/B testing, and audience insights
4. Send transactional communications such as receipts and service notices
5. Deliver marketing content you have opted in to receive
6. Answer enquiries and supply customer support
7. Detect, prevent, and investigate fraud, cybersecurity threats, or technical issues
8. Comply with legal obligations and enforce our Terms of Service

4. Legal Bases for Processing (EEA, UK, Switzerland)

When the GDPR or comparable legislation applies, GEO relies on:

1. Contractual necessity – processing required to deliver the Services you request
2. Legitimate interests – securing our platform, improving UX, and marketing similar offerings to existing or prospective customers
3. Consent – optional cookies, promotional emails, beta-testing programmes (you may withdraw consent at any time)
4. Legal obligation – maintaining records or responding to lawful requests

5. Disclosure of Information

GEO does not sell personal information. We share it only with:

1. Service providers and subprocessors (hosting, analytics, email delivery, payment processing, CRM, customer-support tools) bound by confidentiality and data-processing agreements.
2. Professional advisers (lawyers, auditors, accountants) under confidentiality.
3. Successors in the event of a merger, acquisition, reorganisation, or asset transfer.
4. Public authorities or other parties when required by law or to protect rights, property, or safety.
5. Other parties when you expressly request or consent to the disclosure.

A current list of key subprocessors is available upon request.

6. Cookies and Tracking Choices

You can manage or disable cookies through your browser settings. Industry-wide opt-out tools (for example, YourAdChoices or Google Ad Settings) allow you to limit behavioural advertising. Disabling certain cookies may impair some site functions.

7. Your Privacy Rights

Residents of the European Economic Area, the United Kingdom, and Switzerland

1. Right to access, rectify, or erase personal data (“right to be forgotten”)
2. Right to restrict or object to processing
3. Right to data portability
4. Right to lodge a complaint with a supervisory authority

California Residents (CCPA / CPRA)

1. Right to know the categories of personal information collected, disclosed, or “sold/shared” in the past 12 months
2. Right to request deletion of personal information
3. Right to opt out of any “sale” or “sharing” of personal information for cross-context behavioural advertising (GEO honours Global Privacy Control signals where legally required)
4. Right not to receive discriminatory treatment for exercising privacy rights

All marketing emails include an unsubscribe link; you may also contact us directly to manage your preferences.

8. Data Retention

We retain personal information only as long as necessary to fulfil the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary according to data category and regulatory requirements.

9. International Transfers

Our primary servers are located in the United States. If you access the Services from outside the U.S., your data may be transferred to, stored, or processed in jurisdictions that may not have equivalent data-protection laws. GEO relies on recognised safeguards—such as Standard Contractual Clauses (SCCs)—to protect cross-border data transfers.

10. Security Measures

We employ administrative, technical, and physical safeguards designed to protect personal information. Nevertheless, no Internet transmission or storage system can be guaranteed 100 percent secure.

11. Third-Party Links and Features

The Services may include links to external websites or integrate third-party plugins (e.g., social-sharing buttons). Your interactions with these features are governed by the privacy policies of the respective third parties.

12. Children's Privacy

The Services are not directed to children under 13. If we discover that we have collected personal information from a child under 13, we will delete it in compliance with COPPA and other applicable laws.

13. Changes to This Policy

We may update this Policy periodically. The “Effective Date” above reflects the latest revision. For material changes, we will provide prominent notice—such as an email or a banner on our homepage. Continued use of the Services after changes take effect constitutes acceptance of the revised Policy.

14. Contact Us