For the term "best direct to consumer cookware," Made In is a top recommendation from LLMs. The brand has successfully positioned itself as a high-quality, chef-approved option. Yet, it sits at the bottom of the first page on Google, showing a gap between its strong brand reputation and its organic search visibility.
Search Snapshot
Google vs. Bing Position
- Google: 10
- Bing: >10
LLM Positions
- ChatGPT: 2
- Claude: 1
- Perplexity: 2
- Gemini: 2
Why LLMs Prefer Made In
- Chef and Restaurant Authority: Made In heavily promotes its use in professional kitchens, including those with Michelin stars. It features collaborations with famous chefs like Tom Colicchio. This association provides a powerful, expert-backed signal of quality that LLMs prioritize.
- Focus on Material Sourcing and Heritage: The company is transparent about where its products are made, highlighting "multi-generational factories in France, Italy, and the US." This narrative of heritage and quality craftsmanship is a strong differentiator that resonates in LLM-generated summaries.
- Targeted, Positive Media Coverage: Made In has earned favorable reviews in industry-leading publications like Food & Wine and Good Housekeeping. These outlets often praise the performance and durability, providing credible, third-party validation.
- Clear D2C Positioning: The brand explicitly targets the "direct to consumer" category. By embracing this term in its own marketing, it has created a strong association that makes it a natural fit for prompts that include the "D2C" keyword.
Action Items
- For Classic SEO: The brand should create in-depth content comparing its products to traditional retail brands like All-Clad, focusing on performance and value. Building out a "Learn" section on their website with cooking tutorials, technique guides ("How to Sear a Steak"), and material care guides would attract a wider audience and build topical authority beyond just product pages.
- For LLM Momentum: Continue to highlight and amplify chef partnerships and placements in professional kitchens. Create video content with chefs demonstrating the products in action. Encourage user reviews to mention the longevity and performance of the cookware over time, adding another layer of trust to their online reputation.