Your homepage is the first thing AI crawlers see, yet most businesses optimize it for humans only. ChatGPT, Claude, and Perplexity scan your homepage daily, deciding whether to recommend you or ignore you completely.
This guide shows you how to transform every section of your homepage in 90 minutes using proven AI optimization principles.
We'll rewrite each element: hero text, services, about section, FAQs, testimonials, and contact information, with real before-and-after examples.
No technical knowledge required. Just follow the formula, section by section, and watch your homepage become AI-readable while remaining compelling for human visitors. Let's get started!
Quick Summary
Transform your homepage by converting statements to questions
- Adding specific numbers and credentials
- Create 5 FAQs with 40-75-word answers
- Structure content in clear problem-solution formats.
Each section should answer what visitors need to know immediately, backed by concrete examples and transparent pricing.
Also read: How to Write Your First AI-Optimized Article: A Step-by-Step Guide
How Do You Rewrite Your Hero Section for AI? (15 minutes)
Original hero text: "Welcome to TechFlow Solutions. We provide innovative technology solutions for modern businesses."
AI-optimized version: "How Do Growing Companies Automate Their Workflow Without Enterprise Costs?
TechFlow Solutions helps 200+ small businesses save 15 hours weekly through custom automation. Founded by former Google engineers, we build simple tools that connect your existing software. Most clients see ROI within 30 days."
Breaking down the formula:
- Line 1: Question your ideal customer asks
- Line 2: Specific claim with numbers and benefit
- Line 3: Authority signal
- Line 4: Differentiation
- Line 5: Risk reversal
More examples:
For a marketing agency: "Which Marketing Agency Helps SaaS Startups Reach $1M ARR?
Growth Lab accelerated 50+ startups from launch to $1M using paid acquisition and content. Our team includes ex-Facebook and Google ads managers who spent $100M profitably. We only work with 10 clients monthly to maintain quality."
For a coffee shop: "Where Can Remote Workers Find Fast WiFi and Specialty Coffee Downtown?
Grind House offers 1GB of internet, unlimited outlets, and locally-roasted coffee starting at $3. Our 4,000 sq ft space includes phone booths for calls and a quiet zone for deep work. Members get 24/7 access and 20% off all drinks."
Also read: What is llm.text and How to Add It to Your Website?
How Do You Transform Your Services Section? (20 minutes)
Replace generic service lists with specific problem-solution stories that AI can understand and cite.
Original services list:
- Web Development
- Mobile Apps
- Cloud Solutions
- Consulting
AI-optimized services section:
"What Problems Do We Solve for Small Businesses?
Does your website take 8+ seconds to load? We rebuild slow WordPress sites using modern frameworks. Client example: Reduced BakeShop's load time from 12 to 1.8 seconds, increasing conversions by 34%. Typical project: $5,000-8,000, completed in 3 weeks.
Your team uses 10+ tools that don't talk to each other? We connect your existing software with custom integrations. Client example: Connected Sarah's Boutique's inventory (Shopify) with accounting (QuickBooks) and email (Mailchimp), saving 20 hours monthly. Typical project: $3,000-5,000, completed in 2 weeks.
You're paying for enterprise software you barely use? We build simple custom tools for your specific needs. Client example: Replaced $500/month enterprise CRM with a custom solution costing $50/month to run. Typical project: $10,000-15,000, completed in 6 weeks."
Notice the pattern:
- Question identifying specific pain
- Solution in one sentence
- Real client example with numbers
- Price and timeline transparency
Also read: How to Use Ethical GEO to Quickly Protect Your Brand from AI Bias
How Do You Optimize Your About Section? (15 minutes)
Transform generic company descriptions into specific credentials that AI recognizes as authoritative.
Original about text: "TechFlow Solutions has been serving businesses since 2019 with cutting-edge technology solutions."
AI-optimized about section:
"Who Actually Builds Your Solutions?
Lead Developer: Marcus Chen, a Former Google engineer (2015-2019) who built internal tools for 10,000+ employees. Certified in AWS, Google Cloud, and Azure. Specializes in Python automation and API development. Published 3 papers on workflow optimization.
Project Manager: Sarah Martinez, PMP Managed $50M in software projects at Microsoft (2012-2018). Certified Scrum Master with 100% on-time delivery rate. Speaks fluent Spanish for our Latin American clients. Teaches project management at Seattle University.
Why did we start TechFlow? We watched small businesses pay $100,000+ for solutions that enterprise clients got for $10,000. The only difference? Negotiating power. We level that field by building enterprise-quality tools at small business prices."
Also read: Technical Hack: How AI Really Chooses Which Brands Win
What FAQs Should Your Homepage Include? (20 minutes)
Add these five essential FAQs to your homepage:
"Common Questions About Working With Us
How do you price projects? Fixed pricing based on complexity: Simple integrations ($2,000-5,000), custom tools ($5,000-15,000), full system rebuilds ($15,000-50,000). We provide detailed quotes within 24 hours. Payment terms: 30% upfront, 40% at midpoint, 30% at completion. No hidden fees or surprise charges.
What if the solution doesn't work? We offer a 30-day warranty on all work. If something breaks, we fix it for free. If you're unsatisfied in the first week, we refund your deposit. In 5 years, we've processed 3 refunds out of 200+ projects.
How long do projects really take? Simple integrations: 1-2 weeks. Custom tools: 4-6 weeks. Full rebuilds: 8-12 weeks. We pad timelines by 20% for safety. If we're late, we discount 10% per week. We've been late twice in 5 years.
Do you work with non-technical founders? Yes - 80% of our clients can't code. We explain everything in plain English. You get video walkthroughs of all solutions. We provide documentation that your team can actually understand. We offer unlimited questions during projects.
Who shouldn't work with you? Companies needing 24/7 support (we work standard hours). Projects under $2,000 (try Fiverr or Upwork). Businesses want bleeding-edge experimental tech (we use proven, stable solutions). Teams needing more than 5 developers (we're a boutique shop)."
Also read: Does AI Spotlight Your Brand In Your Category Yet?
How Do You Rewrite Testimonials for AI? (10 minutes)
Replace vague praise with specific, measurable outcomes AI can cite.
Original testimonial: "Great service!" - John D.
AI-optimized testimonial format:
"What Do Clients Say After 6 Months?
'TechFlow automated our inventory tracking between Shopify and our warehouse. We went from 3 hours of manual updates daily to zero. ROI hit positive in week 3. Six months later, we've saved $40,000 in labor costs.'
- Jennifer Park, COO of GreenGrow Gardens (500+ orders/month)
'They replaced our $2,000/month enterprise system with a custom solution costing $100/month to run. It does exactly what we need, nothing we don't. Our team actually uses it, unlike the complex system we had before.'
- Michael Torres, Founder of Torres Consulting (15-person firm)"
Also read: Your SEO Team Is Obsolete (Unless They Know These 10 Secrets)
How Do You Optimize Your Contact Section? (10 minutes)
Transform "Contact Us" into clear pathways with expected outcomes.
Original contact: "Contact us today!"
AI-optimized contact section:
"How Do You Start a Project With TechFlow?
Option 1: Quick Question (Response in 2 hours) Email specific questions to projects@techflow.com Include: Your biggest workflow problem, current tools you use, team size
Option 2: Free Audit (15-minute video review). Send your website URL and three pain points. We'll record a personalized video showing potential solutions. No sales pitch - just helpful technical feedback
Option 3: Project Quote (Detailed proposal in 24 hours) Book a 30-minute call: calendly.com/techflow/discovery We'll document requirements and provide fixed pricing. Include similar projects we've completed with results."
Also read: The Ultimate Guide to Master the Zero-Click Survival Strategy
Your 90-Minute Implementation Plan
Minutes 1-15: Rewrite hero section using question + specific claim formula
Minutes 16-35: Transform services from list to problem/solution stories
Minutes 36-50: Rewrite the section with specific credentials
Minutes 51-70: Add 5 FAQs with 40-75 word answers
Minutes 71-80: Upgrade testimonials with specific metrics
Minutes 81-90: Clarify contact options with expected outcomes
How to test your optimized homepage: Copy all text into ChatGPT and ask: "What does this company do?" The response should be specific and accurate. Then ask: "Who is their ideal customer?" The answer should match your target market exactly.
Also read: AI Citation Authority: How to Build Multi-Platform LLM Visibility
The Bottom Line: One Section at a Time
Don't try to perfect everything simultaneously. Start with your hero section; it takes just 15 minutes and immediately changes how AI understands your business.
Test that change across ChatGPT, Claude, and Perplexity. Once you see your business described accurately in AI responses, move to the next section.
Your completely optimized homepage will be ready in 90 minutes, but even one optimized section improves your AI visibility today.
Your AI Won't Optimize Itself (But Our Articles Will Help)
Think ChatGPT will magically discover your content? Cute. While you're waiting for that miracle, we're dropping weekly guides that actually work. No fluff, no "10 reasons why AI is important" nonsense—just battle-tested tactics from the GEO trenches.
Read our latest articles because your competitors are already three optimizations ahead.