The CMO's Guide to AI Search: Why Your Marketing Playbook Needs A Rewrite

10 brands reveal why traditional channel strategies fail in AI-driven discovery - and what actually works with LLMs. Protect your brand visibility, acquisition metrics, and competitive position with proactive insights that work.

A Peek at the Case Studies

Why Gemini and Claude Trust AG1 More Than Google Does

Athletic Greens owns AI search for supplements while competitors fight for Google scraps. Strategic blueprint for C-suite: podcast ROI, trust signals & why traditional SEO metrics are obsolete.

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Vuori: Outpacing Search with a Feeling

Vuori proves brand feeling beats SEO metrics. Learn how emotional positioning drives AI preference over search rankings.

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How Bombas Earned Top AI Citations for Best Hiking Socks

Bombas captures hiking market without hiking heritage. AI rewards brand authenticity over category expertise.

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Quince: Redefining Affordable Luxury for AI

Quince owns affordable luxury AI search while legacy brands hide prices. C-suite insight: transparency > mystique. Why traditional luxury marketing is obsolete.

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How 'Made In' Ranks High for D2C Cookware Choice

Made In owns chef-approved AI search while All-Clad fights for keywords. C-suite insight: professional authority > brand heritage. Why traditional cookware marketing is obsolete.

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Article: Furnishing the AI-Powered Home

Article owns modern furniture AI search while legacy brands lag. C-suite insight: visual UGC > SEO content. Why traditional furniture marketing is obsolete.

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Seed’s Secret to Becoming the Top AI Pick for Probiotics

Seed owns probiotic AI search while GNC fights for keywords. C-suite insight: scientific rigor > advertising spend. Why traditional supplement marketing is obsolete.

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Rhone: Premium Performance for Men's Apparel

Rhone owns premium activewear AI search while Nike fights for keywords. C-suite insight: proprietary tech > paid ads. Why generic marketing is obsolete.

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How 'Parachute' Dominates AI Search for Linen Sheets

Parachute owns linen AI search while legacy bedding fights for cotton keywords. C-suite insight: category focus > product variety. Why department store strategy is obsolete.

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Why do LLMs trust Ritual more than Google does?

Ritual owns vitamin AI search while CVS fights for keywords. C-suite insight: radical transparency > advertising spend. Why traditional supplement marketing is obsolete.

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