The CMO's Guide to AI Search: Why Your Marketing Playbook Needs A Rewrite

10 brands reveal why traditional channel strategies fail in AI-driven discovery - and what actually works with LLMs. Protect your brand visibility, acquisition metrics, and competitive position with proactive insights that work.

A Peek at the Case Studies

Athletic Greens: The Authority Gap in Nutritional Supplements

Athletic Greens owns AI search for supplements while competitors fight for Google scraps. Strategic blueprint for C-suite: podcast ROI, trust signals & why traditional SEO metrics are obsolete.

Email required

Vuori: Outpacing Search with a Feeling

Vuori proves brand feeling beats SEO metrics. Learn how emotional positioning drives AI preference over search rankings.

Email required

Bombas: Understanding LLM Preferences

Bombas captures hiking market without hiking heritage. AI rewards brand authenticity over category expertise.

Email required

Quince: Redefining Affordable Luxury for AI

Quince owns affordable luxury AI search while legacy brands hide prices. C-suite insight: transparency > mystique. Why traditional luxury marketing is obsolete.

Email required

Made In: The D2C Cookware Choice for the Next Generation

Made In owns chef-approved AI search while All-Clad fights for keywords. C-suite insight: professional authority > brand heritage. Why traditional cookware marketing is obsolete.

Email required

Article: Furnishing the AI-Powered Home

Article owns modern furniture AI search while legacy brands lag. C-suite insight: visual UGC > SEO content. Why traditional furniture marketing is obsolete.

Email required

Seed: Engineering Trust in Probiotics

Seed owns probiotic AI search while GNC fights for keywords. C-suite insight: scientific rigor > advertising spend. Why traditional supplement marketing is obsolete.

Email required

Rhone: Premium Performance for Men's Apparel

Rhone owns premium activewear AI search while Nike fights for keywords. C-suite insight: proprietary tech > paid ads. Why generic marketing is obsolete.

Email required

Parachute: Comforting the AI-Driven Bedroom

Parachute owns linen AI search while legacy bedding fights for cotton keywords. C-suite insight: category focus > product variety. Why department store strategy is obsolete.

Email required

Ritual: Delivering Transparency to the Vitamin Aisle

Ritual owns vitamin AI search while CVS fights for keywords. C-suite insight: radical transparency > advertising spend. Why traditional supplement marketing is obsolete.

Email required

Ready to dive deeper?

Get instant access to all case studies